Care Instructions
Treat each piece like the heirloom it is. Following these guidelines will extend the life of every garment.
Wash
Machine wash cold (≤30°C), inside out, with like colors. Use mild detergent. No bleach. Wash separately first time to set color.
Dry
Tumble dry low or — preferably — hang dry to preserve fit and color. High heat will shrink heavyweight cotton.
Iron
Royal Collection (printed lion crest): iron on the reverse side at low to medium heat. Never iron directly over the print. Founder's Collection (embroidered): iron the reverse side only and never directly over the embroidery.
Store
Fold heavyweight hoodies and tees rather than hanging — hangers stretch shoulders over time. Hats: store on a shelf, not crushed.
A note on heavyweight cotton
Our hoodies use 400+ GSM heavyweight cotton — built to age well. Expect a slight first-wash shrinkage of 3–5% (accounted for in our sizing). With proper care, these pieces will look sharper after a year than most hoodies do brand new.